Communication through digital media
DATE
03.11.2021
The students recently had a Community Management class with Sara Atienza, Director of Marketing and Communication at the Fran Silvestre Arquitectos studio, dedicated to communication through digital media.
In the class, concepts such as social media, the figure of the community manager, the importance of properly creating a brand from the beginning and deciding whether we are interested in a commercial brand or a personal brand with all its implications are known. We have also seen the channels that are available to us for the development of the digital marketing plan that every brand needs and how to present the website correctly so that it benefits from positioning strategies.
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