Digital Art and CGI with Alba de la Fuente
DATE
17.04.2025
Architect Alba de la Fuente, known for her artistic and technical approach in the field of architectural visualization, returned to MArch to share with our students a new edition of her talk on imagery, architecture, and creativity.
Specializing in visual conceptualization and the exploration of new forms of representation, Alba once again demonstrated how her mastery of tools like 3ds Max, Adobe Photoshop, and After Effects allows her to create images that go beyond the technical, transforming into true pieces of visual storytelling.
During her presentation, she reviewed some of the projects she has recently worked on, collaborating with top-tier studios and creatives such as Andrés Reisinger, Charlotte Taylor, Tom Dixon, and the Ricardo Bofill studio. Through these experiences, she shared with students how architectural imagery can be a strategic tool not only for communication but also for imagining new ways of inhabiting space.
Alba de la Fuente’s presentation at MArch offered valuable insight into the future of the industry and emerging trends in architectural design, as well as a clear example of how to harness new tools to explore untapped areas of the market.
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