Dvein for Prada Jewelry

DATE

06.01.2026

This creative studio, which is part of the school, has spent years developing its own language, where animation, design and experimentation coexist with complete freedom. Their work is striking because they never settle for the obvious: they pursue images that vibrate, flow and almost seem to breathe.

Their latest project demonstrates this perfectly. Dvein has directed the new Prada Jewelry campaign, a piece that presents the brand’s jewelry collection with Maya Hawke as its protagonist. The Stranger Things actress moves through liquid light and textures that appear to come alive, creating a visual universe that is both elegant and hypnotic. Part of this atmosphere is also shaped by the cinematography of Alexander Dynan, which brings a strong cinematic sensitivity, and the creative direction of Ferdinando Verderi, who perfectly understands Prada’s poetic tone.

The piece functions like a small visual organism: the original music by Banjo Soundscapes enhances its immersive quality, while the editing by Aitor Bigas weaves each gesture together with precise rhythm. Production, led by Partner Films and BlinkInk with Igor Degtiarev as producer, supports the entire process with exquisite attention to detail. Post-production by StillKidz—with Carlos Navarro and Albert Sala as creative directors, alongside Marcus Lansdell and Daniel Cañizares in production—results in a flawless finish, ultimately polished at OnlyPostProduction with delicate colour work that completes the aesthetic.

For MArch students, having Dvein as guest speakers is a unique opportunity, as they are exposed not only to the visible outcome of a project, but to the entire ecosystem behind a piece like this. They gain insight into how creativity, technique and teamwork interact to turn a campaign into something memorable. It is a living lesson in how the architecture of an image is also constructed: layer by layer, decision by decision.

Ultimately, this Prada Jewelry campaign is a perfect example of what happens when talent, sensitivity and a creative team that knows how far an idea can be taken come together. A piece that inspires and confirms why Dvein remains one of the most compelling studios on today’s creative scene.

MARCH VALENCIA | ARQUITECTURA Y DISEÑO

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