Fran Silvestre Arquitectos designs the packaging for a TAG Heuer limited edition

DATE

07.07.2026

The studio Fran Silvestre Arquitectos has designed the packaging for a limited edition for the watch brand TAG Heuer and, in particular, for its renowned Aquaracer model, making visible the relationship that exists between watchmaking and architecture.

This limited edition features a case protected by a box that commemorates the summer solstice. Based on this idea, the studio has developed a packaging that captures the tones of the sunset during this period and transforms them into an envelope capable of telling a story shared between both disciplines.

Inside, the watch is presented within a custom packaging featuring elements from both brands, reinforcing the encounter between technical rigor, material sensitivity, and the ability to measure that which, although invisible, transforms our way of living: the passage of time.

The design incorporates sketches from some of Fran Silvestre Arquitectos’ projects where the movement of the sun has played an essential role in the conception of space. These drawings accompany the watch and help build a visual narrative around light, time, and precision—values present in both architecture and watchmaking.

Furthermore, highlighting its exceptional nature, this exclusive model has been developed in collaboration with Rabat jewelers. The edition is limited to only 50 units and can only be purchased in their boutiques, which are spread across Spain in Barcelona, Madrid, Ibiza, Seville, and Tarragona.