Lavernia&Cienfuegos redesigns the València brand



Lavernia&Cienfuegos presented last week the redesign of the València brand for the tourism promotion of the city through the different advertising channels it uses.

It is an innovative design that, moving away from the common clichés in terms of tourism, manages to convey the concept of a vibrant city by repeating part of some characters. A rectangular logo that also speaks of the importance of the city as a capital.

“València is fun and kind, but it’s not just that. It is a large city with a metropolitan area of more than one and a half million people, with a thousand-year history. A city with powerful economic resources, modern, open, vibrant… And we have focused the work on this singular concept of “vibrating”: a lively and vibrant Valencia”, explains Nacho Lavernia, founding partner and creative director of Lavernia&Cienfuegos, who will teach in the next few weeks the product workshop in the MArch programs.


MArch Valencia. Arquitectura y Diseño

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