Photography and Artistic Direction with Jesús Orrico and Nacho Lillo
DATE
05.11.2026
MArch postgraduate programs continue to consolidate their commitment to excellence in visual communication and architectural representation through the development of specialized content within the M01_Comunicar block. This educational area addresses architectural imagery from its technical genesis to its artistic execution, equipping students with a cross-cutting vision that is essential in the contemporary professional landscape.
First, the classes dedicated to Introduction to Photography, taught by Jesús Orrico, provide students with the essential foundations of image capture, the precise handling of natural and artificial light, and spatial composition applied specifically to architecture and design. Through this technical and sensitive approach, they learn to translate the volumetry, scale, and materiality of projects into a refined and eloquent visual language.
For their part, the Artistic Direction sessions led by Nacho Lillo elevate photographic practice into the realm of executive production and art direction within built spaces. In these practical classes, students directly experience the complex staging process of an architectural work, carefully tending to every detail of framing, styling, and atmosphere to reflect the project’s conceptual identity with absolute fidelity.
Both training components complement each other masterfully within the curriculum to provide students with the key tools demanded by the current dissemination of architecture. In an environment where digital presence, editorial publishing, and publication in top-tier specialized media are decisive, mastering visual narrative becomes a fundamental competence to project professional work with maximum aesthetic rigor and commercial ambition.
Beyond photographic technique and on-set art direction, this educational block delves into the sensitivity required to translate built space into an eloquent visual narrative. Through experimentation with light, textures, and framing, students discover how the camera ceases to be a simple recording instrument and becomes an extension of the design process itself, enabling them to endow their proposals with a distinct, highly professional visual identity.
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